Nissan looks to fledgling no-frills China brand to help drive revival but faces crowded market
HUADU, China — His Chinese sedan was a disappointment. So when truck driver Xie Yanzhen needed to replace it, he turned to Venucia, a 2-year-old no-frills brand launched by Nissan and a Chinese partner.
The Chinese-brand Chang'an "doesn't work well," said Xie, who was back at a Venucia dealership in this southern city with a friend. At about 80,000 yuan ($13,000), his Venucia D50 compact sedan cost a little more, but "the engine is pretty good."
That is encouraging news for Nissan Motor Co., which wants Venucia and Chinese buyers like Xie to help drive its global turnaround.
Venucia is a leader in the latest twist in the world's biggest auto market: Chinese brands created by global automakers with local partners to sell foreign cachet at lower prices.
The trend started with government
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