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New Lincoln hybrid cost at $35,180

The Detroit Free Press -- BY BRENT SNAVELY AND TODD SPANGLER
FREE PRESS STAFF WRITERS

Eager to claim a bigger stake in the luxury car market, Lincoln is about to use an aggressive pricing strategy with an environment-friendly, gas-electric hybrid vehicle, the 2011 Lincoln MKZ.

Next month, the vehicle will appear on lots with a $35,180 sticker -- $795 below the price for a competitor, the 2011 Lexus HS 250h.

Car critics who drove the new MKZ last week published their first impressions today.

Toyota and its Lexus luxury brand dominate the U.S. gasoline-electric hybrid market with 69% sold in the first eight months of 2010. Ford was a distant second at 19.3% with its Escape/Mariner SUVs and Fusion/Milan sedans.

Lower gas prices have helped cut hybrid sales by 11% in the U.S. this year.

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Submitted Sep 08, 2010 By: creeklin

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CruisinLinda Champion Author Tallahassee Posts:7,947 Points:1,621,420 Joined:Sep 2005	Message Posted: Sep 9, 2010 11:15:42 AM Ignore CruisinLinda Report Abuse It is more than $10 K above the Prius, and Buddies were complaining it was too expensive.
jedintheshed Champion Author Colorado Springs Posts:1,587 Points:477,640 Joined:Nov 2008	Message Posted: Sep 9, 2010 10:41:00 AM Ignore jedintheshed Report Abuse That is a big price. How long would it take to see the return on that investment?
Martinman Champion Author Mississippi Posts:11,760 Points:1,659,270 Joined:Sep 2005	Message Posted: Sep 9, 2010 7:25:09 AM Ignore Martinman Report Abuse That's been Ford's strategy - build a better car and under-cut the competition. Just look at the Taurus SHO commmercials on their website. One is of the V6 Ecoboost SHO spanking a V8 Audi. Another is of the superiority of the Taurus SHO's paint against rock-shipping against the Lexus. And there are several others, all ending with a comparision to the cost of the competition they just buried.
Huskersed All-Star Author Atlanta Posts:703 Points:337,950 Joined:Nov 2008	Message Posted: Sep 8, 2010 11:47:07 PM Ignore Huskersed Report Abuse Good for Lincoln. They finally have something to compete with Lexus.
NekoSJG Champion Author San Jose Posts:3,230 Points:570,055 Joined:Jun 2010	Message Posted: Sep 8, 2010 10:57:48 PM Ignore NekoSJG Report Abuse How about a hot rod Lincoln - that would be a nice hybrid.
coughlin Champion Author San Jose Posts:3,336 Points:755,050 Joined:Sep 2009	Message Posted: Sep 8, 2010 9:16:18 PM Ignore coughlin Report Abuse A Lincoln Hybrid?
PeteOhki Veteran Author Honolulu Posts:309 Points:307,375 Joined:Mar 2010	Message Posted: Sep 8, 2010 7:44:31 PM Ignore PeteOhki Report Abuse I still don't like the Lincoln look ever since they changed the grill.
amerk73 Champion Author Dallas Posts:4,711 Points:1,156,250 Joined:Oct 2008	Message Posted: Sep 8, 2010 1:38:31 PM Ignore amerk73 Report Abuse too bad not interested
tarheelcoastie Champion Author Greensboro Posts:3,008 Points:662,745 Joined:Jan 2009	Message Posted: Sep 8, 2010 1:25:39 PM Ignore tarheelcoastie Report Abuse Still wouldn't buy a Ford, even if it were FREE!
BMW2014 Champion Author Toronto Posts:1,794 Points:364,300 Joined:Jun 2010	Message Posted: Sep 8, 2010 1:20:36 PM Ignore BMW2014 Report Abuse Expensive.
Bussman Champion Author Dallas Posts:3,864 Points:992,595 Joined:Nov 2008	Message Posted: Sep 8, 2010 11:55:25 AM Ignore Bussman Report Abuse Good comment DrGas.
PathfinderSC Champion Author South Carolina Posts:7,165 Points:1,365,980 Joined:Mar 2008	Message Posted: Sep 8, 2010 11:37:49 AM Ignore PathfinderSC Report Abuse Well Ford is going in the right direction to cut the price, But a lot more are needed, [Edited by: PathfinderSC at 9/8/2010 12:39:05 PM EST]
Hilsgal Sophomore Author Utah Posts:229 Points:236,440 Joined:Oct 2006	Message Posted: Sep 8, 2010 10:52:51 AM Ignore Hilsgal Report Abuse Well said Banuchie05 - but I am afraid we are a long way away from these options.
bluehawk43 All-Star Author Arkansas Posts:679 Points:503,890 Joined:May 2009	Message Posted: Sep 8, 2010 9:58:46 AM Ignore bluehawk43 Report Abuse How is all this electricity going to be produced once hybrids really become popular? Obama said he was going to tax coal to death and that is how most of our electricity is produced.
ramammoth Champion Author Modesto Posts:1,389 Points:278,565 Joined:Mar 2007	Message Posted: Sep 8, 2010 9:35:34 AM Ignore ramammoth Report Abuse This sounds just as stupid as the Lincoln Blackwood.
Banuchie05 Veteran Author Calgary Posts:261 Points:69,385 Joined:Jul 2005	Message Posted: Sep 8, 2010 9:33:25 AM Ignore Banuchie05 Report Abuse All car makers should HAVE TO provide an alternative fuel option vehicle at a reasonable price.
Dr Gas Champion Author Twin Cities Posts:2,411 Points:300,760 Joined:May 2004	Message Posted: Sep 8, 2010 9:26:33 AM Ignore Dr Gas Report Abuse Wait - This car, a luxury car, with a battery system and a gas engine, is over $5000 less than the Volt! For $5000 you can drive, and drive is style, for a very long way! And I know you'll point out the $7500 govt kick back that the buyers will get - so what. This car is still heads over the Volt.
Goatroper Champion Author Dallas Posts:4,673 Points:911,470 Joined:Apr 2004	Message Posted: Sep 8, 2010 8:57:35 AM Ignore Goatroper Report Abuse Too rich for my blood.